Frozen: overcoming decision-making paralysis
A behavioral APPROACH to consumer decision-making
All too often consumers—even loyal ones—get paralyzed by decision-making and don’t follow through on making purchases or taking action... even when the end result of making a choice would clearly be in their best interest. What interferes with their decision making? And what can companies do to reengage these consumers? By combining behavioral economics principles with customer-centered insights, companies can more effectively address and design for a variety of behavioral challenges.
Strategies to help consumers move past decision-making barriers